Okayama Tourism Federation's official website has been released using MCM Premium

By using MCM Premium, the Okayama Tourism Federation will be able to freely create and edit new content for its multilingual site without having to outsource to production or translation companies. It will also be able to simultaneously post the content on the inbound media MATCHA, enabling mutual referral of customers.

In addition, in collaboration with Tourism Exchange Japan (TXJ), you can now book activities and tours from the site, meaning you can prepare for your trip, from gathering information to making reservations, all on one site.

Through this renewal, we will accelerate the expansion of information disseminating the attractions of Okayama Prefecture to tourists visiting Japan.

English: https://www.okayama-japan.jp/en/

Simplified Chinese version: http://www.okayama-japan.jp/cn/

Traditional Chinese version: https://www.okayama-japan.jp/tw/

Korean version: https://www.okayama-japan.jp/ko/

Thai version: https://www.okayama-japan.jp/th/

Background to the development of "MCM Premium"

Okayama Prefecture had issues with the time and translation costs involved in operating a multilingual website. MCM was consulted by the Okayama Tourism Federation, an early adopter of MCM, about operating a multilingual website, and we collaborated to develop this service.

Okayama Prefecture Official Multilingual Website (English version)

What is "MCM Premium" that allows you to build multilingual websites?

MCM Premium Management Interface

"MCM" is a service that allows you to post unlimited articles in six languages ​​to the inbound media "MATCHA" yourself. Since you can easily send out information in multiple languages, you can reach the whole world immediately.

The newly developed "MCM Premium" is an upgraded version of MCM that allows you to build an official website with your own domain without coding. This allows you to not only post on MATCHA, but also post information on the official website at the same time. It can all be operated with the same flow as updating a Japanese website, making it a service that is easy for tourism businesses and local governments to manage and operate with a small number of staff. It is a groundbreaking service that reduces the costs of building a multilingual website and translating the content when disseminating information to inbound tourists, and allows mutual referrals with MATCHA, an inbound media with a strong customer-attracting power.

"MATCHA Contents Manager" service details page

https://company.matcha-jp.com/service/mcm/

Comment from the Okayama Tourism Federation, a public interest incorporated association

Masashi Nozaki, Managing Director, Okayama Tourism Federation

Like many other local governments, Okayama Prefecture was finding it costly and time-consuming to translate its multilingual website, and increasing access numbers and conversion rates was also a challenge.

In renewing Okayama Prefecture's multilingual website, we came up with a new idea: building a website for our prefecture within the MATCHA website and collaborating with MCM, which means that articles posted in Japanese are instantly translated and posted simultaneously on the multilingual site and MATCHA. We hope that this will dramatically improve our ability to reach out to visitors to Japan, and that it will encourage more visitors to Okayama Prefecture and tourism spending.

Comment from MATCHA Inc.

MATCHA Inc. CEO Aoki Masaru

It is a great honor to work with the Okayama Tourism Federation on this first-of-its-kind initiative in Japan. This initiative took shape thanks to the enthusiasm of everyone on the ground. Japan has a lot to offer, but it has yet to reach the world. The same can be said for Okayama's attractions. Through this initiative, Okayama's tourism digital transformation will progress, Okayama's attractions will be conveyed to the world, and together we will create a world in which attractive cultures rooted in the region will continue to remain.